Home Pharma Measuring the intangible – what is the true value of a “patient centric” initiative –

Measuring the intangible – what is the true value of a “patient centric” initiative –

by MarketNews
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panel

Mark Doyle, founder of Method and Life in a Day

Susan Hendrich, Learning Director, Respiratory, Immunology and Infectious Diseases, AstraZeneca

Emma Sutcliffe, Global Patient Officer, Ipsen

Jonah Comstock, Editor-in-Chief, Pharmaforum

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